يتم تبنى وتطبيق مداخل نظرية جديدة، مثل:

1-CognitivePriming Theory

2-Hostile media effect

3-Elaboration Likelihood Model

4- Limited Capacity Model (The effectof structure features oncognition)

5- Reception-Acceptance-Sample Model

6- Pluralistic Ignorance

7- Communication Accommodation Theory

8-Social Impact  Theory

9-False Consensus Theory

10-Speech Act Theory

11- Choice Theory

12- Plasticity

13- Informational Social Theory

14- Persuasive Arguments Theory

15- Self-Perception Theory

16- Schema

17- Constructivism

18- Story Models

19- Mood Memory

20- Mood- Congruent Judgment

21 -Rationalization Trap

22-Objectivication

23-Automatic Believing

24- Cognitive Appraisal theories ofemotion

25- Social Comparison Theory

26- Symbolic Interaction Theory

27- Perceptual Salience

28- Self-monitoring behavior

29- Repulsion Hypothesis

30- Contact Hypothesis

31- Illusory Correlation

32- Availability Heuristic

33- Theoryof presumed Influence

34- The Third-Person Effect

35- GroupThreat Theory